If you’re like most business owners, you probably put a lot of time and effort into your website with the hope that it will generate leads. But if you’re not seeing the results you want, it’s time to take a closer look at your website and make some changes. In this article, we’ll discuss four simple ways to improve your website’s ability to generate leads.
1 – Strong Call to Action
Now that we’ve established why every business needs a website, let’s talk about how to make sure your site is generating leads. The first step is to have a clear call to action (CTA) on your website. A CTA is an element on your site that tells visitors what you want them to do next.
2 – Give to Get More Leads
If a person is going to give something of themselves (their precious email) then they need something of value in return. For example, if you want people to sign up for your email list, your CTA could be a button that says “Download this free guide” or “Receive Up to 10% off.” Gone are the days of “Subscribe to My Newsletter” or “Get Info”
3 – Easy to Find CTAs Increase Leads
Make sure your CTAs are visible and easy to find; they should be placed in strategic locations on your websites, such as the header, footer, and throughout the webpage. You don’t want the website visitor to waste any mental energy on what you want them to do. Also, do not have an abundant amount of different calls to action. The most successful websites have 1 main CTA and possibly a Secondary (less committed) CTA.
4 – Follow-Up with Leads ASAP
It’s not enough to just generate leads; you also need to follow up with them. Make sure you have a process in place for following up with leads, preferably within 24 hours. This could include an auto-responder that sends them a thank-you email, information about your company, or even a free trial or discount coupon.
In Conclusion
Follow these simple tips to improve your website’s ability to generate leads. Having a strong call to action, giving something of value in return for contact information, making it easy for visitors to find what they’re looking for, and using an auto-responder are all essential elements of a successful lead generation system. But don’t forget the most important part: following up with those leads! Make sure you have a process in place for doing so, and make sure you act on them quickly. The faster you follow up, the more likely you are to convert that lead into a sale.
If you are seeking clear direction on lead generation, we are here to deliver. At Kudzu Digital we have a proven marketing framework and tech strategy that works. Connect with us today or take our FREE Marketing Assessment.
