Website are not just for Selling Things Online
You’ve probably heard it before: every business needs a website. But what you may not know is that a website isn’t just for businesses that want to sell products online. Even if you’re a brick-and-mortar store, you need a website! A website can help bring in new customers and generate leads that can turn into sales. In this blog post, we’ll discuss why every business needs a website.
Why a Website Is Important
A website is important for businesses of all sizes. Websites help you reach a larger audience than you would if you were relying on foot traffic or word-of-mouth alone. potential customers can find you online and learn about your products or services at any time of day or night. Websites also give you a way to build credibility and trust with potential customers. When people can see that you have an active, well-designed website, with a clear message they’re more likely to do business with you.
Word of Mouth
You have heard that the greatest form of advertising is “word of mouth” Even as a digital agency, we agree. The problem with this line of thinking is that it isnt enough. Over the last 20 years since the induction of the internet age, our customer journey has changed. When your friend, colleague, or family member gives you insight into a business that might be a solution to their problem; the typical next step in the customer journey is not to run down to the business. We research them online. We visit their website and social media accounts. If this aligns with what we want or need, then we may take action. If not, we will go back to the drawing board.
Control the Narrative
This is why it is important to control the narrative of your message and story. You want to make sure that when potential customer goes online to research you, they find information that is consistent with what they have heard from personal recommendations. If not, there is a good chance you just lost a lead.
When you have a website, you are in control of the message that potential customers see about your business. You can use your website to share information about what makes your business unique, highlight customer testimonials, and showcase your products or services in the best light possible.
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