The Simple Checklist to See if Your Message Is Confusing Your Customers
Your website visitors are giving you five seconds. Maybe less. That's how long you have to answer three critical questions before they bounce. And if your message doesn't pass what's called "The Grunt Test," you're not just losing visitors: you're burning money on traffic that goes nowhere. Here's the uncomfortable truth: most business websites fail […]
Your Five-Star Rating Might Be Hurting You
I said what I said. Some business owners wear their 5.0 rating like a championship belt. 500 reviews. All perfect. No complaints. No friction. And instead of building trust… it quietly creates doubt. Because real businesses aren't perfect. When I see 500 five-star reviews with nothing but: "Great service!" "Highly recommend!" "Awesome job!" …it doesn't […]
